Amazon Ads enhances generative AI video capabilitiesAmazon is providing advertisers with advanced artificial intelligence-based video creation and editing functionality. Here’s how brand values influence consumer purchasesA new survey reveals growing consumer awareness and consideration of the values of the brands they shop. J.Jill launches new ad campaign across linear and streaming TV Women’s apparel retailer J.Jill is returning to a major advertising medium. Survey: In-store retail ads help drive sales, engagement Consumers have an overwhelmingly positive reception to in-store retail media. JCPenney partners with 'Jimmy Kimmel Live!' to promote fashion JCPenney is teaming up with a popular late-night talk show to help spread the word that it offers on-trend fashions at affordable prices. Instacart assists brand advertisers with new AI tools Instacart is enabling third-party advertisers on its platforms with new artificial intelligence capabilities. Best Buy connects retail media network to social campaigns Best Buy advertising partners can now target the retailer’s customers via social networks such as Facebook and Instagram. Rakuten optimizes ad campaigns with AI A shopping platform that offers cash back and rewards is launching a new advertising offering that leverages AI to enhance campaigns. Sephora collaborates on streaming promotional docuseries Sephora U.S. is reaching out to consumers via a three-part documentary on a major streaming platform that examines the links between beauty and music. Albertsons opens retail media network data with API, partnership The retail media arm of Albertsons Companies Inc. is making it easier for CPG participants to measure campaign results. 1 2 3 4 5 Next Last
