White Castle becomes 'Night Castle' in summer promotionAs the days grow longer, White Castle is expanding its hours and offering special deals to nocturnal diners in its loyalty program. DoorDash, Loblaw Companies integrate PC Optimum programDoorDash is partnering with a Canadian grocery giant to integrate its rewards program. Here’s how Gen Z connects with brands New research shows impressively high levels of consumer brand loyalty and reveals how Gen Z and other generations specifically form brand attachments. The Who keep saying farewell to their customers – so should you A classic rock band’s penchant for "farewell tours" can serve as promotional inspiration for retailers. Survey: Consumers to prioritize lowest prices in coming months Amid price uncertainty as a result of new tariffs, brand loyalty may soon take a hit as consumers look to find the cheapest products. Members-only Walmart event returns with partner offers, Beck Bennett Walmart + Week is coming back at the end of April, with a few other companies getting in on the discounts and help from a "Saturday Night Live" veteran. Chipotle celebrates 'Burrito Day' with digital game A quick-service restaurant chain noted for its burritos has a major upcoming holiday on its calendar, and customers have a gamified chance to benefit. PetSmart celebrates 'Treats Rewards Members Month' in March Participants in the PetSmart loyalty program can receive special perks and deals through March 31. Three warm customer experience initiatives from a cold winter Retailers have been counteracting the winter chill with solution rollouts that help keep their customer relationships warm and fuzzy. Lowe’s rebrands, adds new benefits to rewards program for pro customers Lowe's Companies Inc. is redesigning its loyalty offering for home improvement professionals with the needs of smaller businesses in mind. 1 2 Next Last
