Rap legend Method Man in exclusive online cannabis partnershipA member of the pioneering rap group Wu-Tang Clan is releasing premium cannabis seeds in the United States and Europe through the Zamnesia site. Amazon Ads enhances generative AI video capabilitiesAmazon is providing advertisers with advanced artificial intelligence-based video creation and editing functionality. MrBeast helps kick off new Lowe’s home improvement creator network Lowe’s Companies Inc. is helping creators share DIY content, including one of the most famous influencers of them all. Dick’s Sporting Goods teams up with Fanatics Fest collectibles event A major sporting goods retailer is sponsoring and participating in a New York City event held by a digital sports platform. How retailers can appeal to podcast fans Consumers are increasingly using podcasts as sources of entertainment and information, and retailers can capitalize on this trend. Dollar General teams with Kathy Ireland for new celebrity home line Dollar General continues expanding its private brand assortments with help from some famous names and brands. Carvel to kick off summer promotion with first-of-its-kind billboard Fans of Carvel ice cream located in New York City will be able to get a free treat from a very special source on Wednesday, June 18. WHSmith runs store takeover promotion with Nestle Global travel retailer WHSmith and CPG company Nestle are promoting a bottled water brand via an experiential retail media campaign. Urban Outfitters targets Gen Z with back-to-college pop-ups, contests Urban Outfitters is launching a new omnichannel platform, including pop-up activations, designed to support Gen Z students throughout their college careers. Mattel kicks off 'Uno Social Clubs' pop-ups with Las Vegas contest Mattel Inc. says it is designing the "ultimate game night destination" around its popular Uno card game. 1 2 3 4 5 Next Last
