Dick’s Sporting Goods teams up with Fanatics Fest collectibles event
A major sporting goods retailer is sponsoring and participating in a New York City event held by a digital sports platform.
Dick’s Sporting Goods will serve as the official sporting goods retail partner of the 2025 Fanatics Fest NYC, which takes place from June 20-22 at the Javits Center in New York City and is hosted by Fanatics.
Fanatics Fest is an immersive, interactive festival with a schedule of live, on-site programming, panels and discussions; superstores and autograph zones; exclusive collaborations and products; space for league and brand activations; and a trading card and collectibles exhibit.
The Dick’s Sporting Goods footprint at Fanatics Fest will be on the main show floor. IShowSpeed, a Dick’s brand ambassador and a global streamer and content creators, will appear to film content for his recently announced "Speed Goes Pro" YouTube series, which is produced in partnership with Dick’s Sporting Goods.
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"After just one year, Fanatics Fest has become a major sports culture event," said Emily Silver, chief marketing and athlete experience officer at Dick’s. "As a company rooted in sport and experience, we could not be more thrilled to join Fanatics Fest and bring sport-centered moments to life for collectors and fans."
Some of the other Dick’s offerings at the event will include:
- A public viewing of the unique Paul Skenes Topps MLB Debut Patch card, which will be displayed in a replica Collectors Club House, a new collectors' space found in select Dick’s House of Sport stores featuring trading cards and memorabilia experiences.
- Competitions in HitTrax batting cages and golf bays with TrackMan simulators, including a "closest to the pin" contest, with special guest IShowSpeed.
- Giveaways including autographed sports memorabilia.
- Complimentary athlete appearances with meet and greet opportunities.
- Access to live podcast tapings from shows hosted sports celebrities.
As part of this deal, Dick’s will also serve as the presenting partner of the Fanatics Fest Kids Zone. At the Fanatics Fest Kids Zone, Dick’s in partnership with Nike, GameChanger and RCX Sports, will provide opportunities for open play activities, participate in combine-style training, and meet professional athletes.
"As we quickly approach this summer's Fanatics Fest NYC, we're thrilled to level up and bring on Dick’s Sporting Goods as a collaborative on-site partner," said Lance Fensterman, CEO of Fanatics Events. "DIick’s shares a commitment to providing lasting consumer experiences and their presence in 2025 will add a new element throughout the weekend – enhancing the festival's atmosphere and creating incredible memories for attendees of all ages."
Founded in 1948 and headquartered in Pittsburgh, Dick’s Sporting Goods operates more than 850 Dick’s Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the Dick’s mobile app. Dick’s also owns and operates Dick’s House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
