Cumberland Farms

A well-established player in the European convenience store market is expanding its presence in the U.S.

Cumberland Farms’ revamped consumer app enables payment via prepaid account and offers several mobile subscription features.

Convenience trumps price and quality when it comes to shopping for food in the convenience, dollar and drug store channels.

New enhancements to Cumberland Farms’ mobile app is earning users free merchandise, including in-store menu items.

Cumberland Farms, a convenience store fixture in New England and central Florida for half a century, once fielded more than 1,000 stores. But, it has slimmed down to 600 locations as it transforms itself from a strip-center and gas station dairy store to a chain of freestanding, modern C-stores providing an array of food service options and gasoline.

Cumberland Farms, a convenience store fixture in New England and central Florida for half a century, once fielded more than 1,000 stores. Today it has pared down to 600 stores as it transforms itself from a strip-center and gas station dairy store to a chain of freestanding, modern C-stores providing food service and gasoline, along the lines of Quik Check and Wawa.  

In today’s competitive retail environment, no brand can afford to stay still.   Two top brands — one a national giant and the other a regional powerhouse — will give attendees at SPECS/2017 a behind-the-scenes look at how a brand can be reinvented through store design.   Cumberland Farms, a 600-store convenience store chain, will discuss how it is updating its locations with a sleek new design.   

Uber wants to put championship gear commemorating the Cubs’ World Series victory into fans’ hands as quickly as possible.   Through a partnership with licensed sports merchandise e-retailer Fanatics, Uber launched a program that enables Cubbies fans to purchase championship hats and t-shirts directly through the ride-hailing app, according to Recode.