Kurt Geiger manages store operations with mobile platform
A U.K.-based luxury brand with a growing U.S. presence is replacing multiple legacy in-store systems with a single mobile solution.
Kurt Geiger is now live on the NewStore Omnichannel unified commerce platform across more than 70 owned stores, outlets, and airport locations in the U.S. and U.K. The rollout spans the Kurt Geiger and Carvela brands brands, replacing three legacy in-store systems with an upgraded, mobile-based solution.
Store associates now have the ability to complete transactions and deliver seamless omnichannel services including endless aisle, ship-to-store, and buy online pickup in-store and buy online return in-store, using an iPhone or iPad.
"As we expand globally, it’s essential to have a retail platform that meets the needs of today’s shoppers and supports our long-term growth," said Gareth Rees-John, chief digital officer at Kurt Geiger. "Our previous systems simply weren’t built for that. With NewStore, we’ve moved to a more agile, digitally native point-of-sale that allows us to innovate faster, empower our store teams, and stay ahead of the latest industry trends."
The implementation also supports Kurt Geiger’s growing footprint in the U.S. Two years after entering the U.S. market as an e-commerce pure-play retailer, Kurt Geiger has now opened multiple brick-and-mortar locations, all of which have operated on the NewStore platform from the time they opened.
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"With multiple brands and store formats across two regions, Kurt Geiger’s rollout is a great example of how the NewStore platform makes it simple for retailers to scale their business globally while maintaining a consistent brand experience," said Michael DeSimone, CEO at NewStore. "By consolidating systems and standardizing operations, they now have the agility to grow faster, adapt quicker, and serve customers more consistently no matter where they shop."
As part of the next launch phase, Kurt Geiger will extend the NewStore platform to its two concession stores within Harrods and Selfridges locations in London.
The project was supported by AbsoluteLabs, a NewStore-certified systems integrator that facilitated the implementation and built custom integrations to support the specific needs of each brand and store format.
Kurt Geiger is a London-based footwear and accessories retailer whose owned brands for women, men and children consist of Kurt Geiger London, KG, and Kurt Geiger. The company has over 60 stores, 15 boutiques worldwide, a global e-commerce site and serves customers across North America, Europe, Middle East, China and Australia.
