Social Media

President Trump is giving the Chinese owner of TikTok more time to divest its U.S. operations.

It only takes two strikes for many consumers to be “out” on a brand.

Today’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints.

As the deadline for TikTok to divest its U.S. operations looms, a major suitor has reportedly emerged.

QVC Group is reaching out to a younger audience by launching the first round-the-clock live social shopping experience with TikTok Shop.

Walmart Inc. plans to greatly increase its use of interactive product videos.

Pizza Hut is offering what it calls a "second screen companion" for college basketball fans.

Best Buy advertising partners can now target the retailer’s customers via social networks such as Facebook and Instagram.