Social Media

As the deadline for TikTok to divest its U.S. operations looms, a major suitor has reportedly emerged.

QVC Group is reaching out to a younger audience by launching the first round-the-clock live social shopping experience with TikTok Shop.

Walmart Inc. plans to greatly increase its use of interactive product videos.

Pizza Hut is offering what it calls a "second screen companion" for college basketball fans.

Best Buy advertising partners can now target the retailer’s customers via social networks such as Facebook and Instagram.

While older generations continue to find products by making a Google search, social media is the preferred option for Gen Z when it comes to product discovery.

Walmart continues integrating real-world product purchases with metaverse and gaming environments.

Rating one type of music over another is subjective, except when it comes to ranking which genres are most likely to drive TikTok users to shop.